About us
WelcomePoint is a virtual sets studio. We know how to expand the limited space of reality and to render a boundless depth to the stage. We will spare you the effort of looking for the right outdoor scene or of shooting actors under the conventions of chroma key. On our stage your actors are sure to have the right background and lighting.
About us
WelcomePoint is a virtual sets studio. We know how to expand the limited space of reality and to render a boundless depth to the stage. We will spare you the effort of looking for the right outdoor scene or of shooting actors under the conventions of chroma key. On our stage your actors are sure to have the right background and lighting.
A virtual set is created in a 3D space and is displayed on a big LED screen that makes the background of the shot. The set on the screen accurately overlays the real set and, in fact, becomes its extension. Unlike with a static picture or a preset video, the perspective of a virtual set changes to fit the camera angle.

What is a virtual set?

Rendering of such images is made in real time, which allows you to make adjustments right on the spot – to edit the shot composition or change the light both in the real and virtual aspects of the set.

When do we need this technology?

If you want to shoot on the Moon, to have summer in the midst of winter, or to do a complicated scene in the light of sunrise having only 15 minutes for everything – in all predicaments of outdoor shooting a virtual set may help you out. In some cases you cannot do with conventional CGI technologies, as you have no time for postproduction, you need to go on air or you rely on the actors and the foreground objects to have the real light on.
Besides the background image, we can add virtual objects to the foreground. What makes it possible? In this case, we apply AR – the augmented reality technology allows adding the layer of virtual objects over the camera image. These objects are positioned in the same 3D space with the background and seem to be another real part of the common perspective.

AR and XR capabilities

This technology also allows us to avoid scattering separate objects at the foreground and fully screen the shot space with a virtual image. This approach helps us to "augment" the image beyond the working area of the camera and spares us the necessity to crop the shot to the background LED screen. Now we can shoot panoramas of any width within the virtual world and with living actors! This is called extended reality.
So far, we have dwelt only on 3D content, however we can display any image as a background, be it a photo or a video. As a rule, shooting against a LED screen requires a specially prepared video. It is important to match the length of the video on the LED screen to the real scene playing against it. We are ready to shoot such content according to you technical requirements. For example, shooting of driving scenes is one of the most sophisticated and asked-for tasks carried out by a special department of our studio.

3D content only?

We have all the required equipment and expertise to carry out the whole cycle of works in virtual production, from custom-built virtual content to equipment setup and technical support on set.

Founder: Fedor Markushevich
Technical Director: Nikolay Pletenets
Art Director : Murad Ibatullin
Technical Artist: Andrey Galkin
Producer (remotely): Alena Shishkina

Team

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